Checking inappropriate advertising

Before joining theEword, I worked with children aged five to 13. There were plenty of laughs and scraped knees as expected, but there were a few shocks too. Kids as young as five, for example, would sing theme tunes to TV ads and seem very much convinced by their messages. A couple of years older and they were mocking each other's mobile phones and comparing ringtones. As for the eleven-year-olds, a few tried to add me on Facebook.

Therefore, it comes as a huge relief to me personally that guidelines are in place to regulate the kind of content they might see or be exposed to. This week, the Advertising Association launched Check – the Children's Ethical Communications Kit. The website allows marketers to check regulations for all disciplines and platforms in one place, from games to TV to online.

This includes rules requiring any social networks with members under 13 to obey strict parental consent and data protection principles. Marketers can also read the CAP (Committee of Advertising Practice) Code, which covers children up to the age of 16. According to this code, all advertising in the UK must be 'sensitive' to the inexperience and vulnerability of children, must be honest, and must never undermine parental authority or promote dangerous or immoral behaviour.

Although this code was developed for more traditional methods of marketing, the ASA recently announced that their remit was being extended to include online advertising. As a result, paid-for and user-created marketing on Facebook and Twitter will have to obey the CAP code if it is visible to children; a change that could have an impact on campaigns for alcohol products or certified-18 movies, for example.

Check may be an honourable concept, but unfortunately, I suspect it might prove to be a drop in the ocean. However careful UK marketers might be, advertising from other countries is still largely unregulated, not to mention spam. Most importantly though, in my experience, kids will always find a way to get around the rules and do something they shouldn't.

Twitter Real-Time Analytics

It was recently announced that Twitter is planning to launch a free analytics dashboard in the last quarter of 2010. The idea behind this is to allow Twitter users to understand more about their tweets and how their tweets are used or seen by other users on the social networking site.

In June, Twitter acquired a company called Smallthought Systems. The team at this company had already created an online analytics dashboard called Trendly. It appears that Twitter is now working to combine Trendly's features into the dashboard that will be available on the popular social networking site.

So what does this mean for the ordinary Twitter user, such as me or you? With a new dashboard analysing our tweets and how other users interact with them, it means that we will hopefully be able to see what types of tweets are most popular and what causes the greatest interaction and discussion. It means that ordinary users will be able to see how they can improve their tweets to gain more followers - or how to keep the ones you've got by being able to pinpoint what the people that follow you are interested in.

But what can it do for businesses on Twitter? In reality, I think this tool is going to be most useful for businesses. This dashboard should help businesses analyse what their followers really want - what sort of offers or tweets are most popular, and even the most popular times during the day when their account and tweets receive the most interaction.

The only disadvantage to the dashboard is the impact it will have on other companies or websites that have their own third-party analytics systems for Twitter. This dashboard will hopefully cut out the need for other such systems, meaning that there won't be a place in the market for those existing sites.

For me, Twitter has always been a way of interacting with people and I think the new analytics dashboard will only serve to enhance the experience I and many others have on Twitter. By being able to analyse our tweets we will be able to judge how to use our Twitter accounts in the best possible way, by not only developing our relationships with our current followers, but improving our own experiences on the site.

theEweekly Wrap: Google Transparency, Project Webinos, and new Tablets

Universal Apps

Project Webinos got off the ground this weekwith €10 million (£8.5 million) of EU funding. The project sees 22 European companies, including hardware manufacturers, software developers and network providers, working together to create a versatile, universal app store. Their intention is to make all applications run in a web environment, thus allowing them to run on any OS or platform; the only requirement would be a web browser. The resulting apps would be simpler and more profitable for developers and marketers alike. However, Apple has yet to give its blessing, the value of which cannot be underestimated.

Tablet market's new entries

In addition to the Samsung Galaxy Tab being released on November 1st, two new rivals in the tablet wars were announced this week. Dell off-handedly mentioned at an Oracle conference that they are releasing a 7-inch version of the Streak smartphone, also running on Android. Rumours have also surfaced of a 'BlackPad', a BlackBerry tablet on a similar scale to the iPad, although makers RIM are close-lipped for now. Somewhat overlooked amidst all these big-name releases, however, is the HomeSurf. Binatone's Android tablet will feature speakers, a USB port and WiFi, all for just £130 (7-inch) or £180 (8-inch with longer video playback). The rather cunning December release date means the HomeSurf probably won't be overlooked for long.

Ask Google

Google's Transparency Report was released this week,featuring information about Government Requests. This page reveals that Google often receives requests from government agencies across the world, desiring content to be removed from the search engine, or applying for all Google's information about a certain user. The UK government were responsible for the most requests in Europe, making 1,343 applications for user data for use in criminal cases, and ordering the removal of 232 items. The US topped the chart with 4,287 requests but China's figures remain blank. Google explained, "Chinese officials consider censorship demands to be state secrets, so we cannot disclose that information at this time".

Facebook comes clean

Last weekend, rumours were rife about Facebook 'building a phone'.The information was greeted with outright denial from the social networking site, but now Facebook founder Mark Zuckerberg has clarified the matter. In an interview with TechCrunch, he stated "at the end of the day, when people say “building a phone” they actually can mean very different things". He went on to categorically deny that they would be building a Facebook-branded or Facebook OS smartphone, preferring to focus on creating a 'social layer' for all platform and devices. In short, Zuckerberg claims "our whole approach has to be breadth-first rather than depth-first". Meaning – we assume – that Facebook will infiltrate every device, app and OS before embarking on any hardware.

How classic British brands are handling the digital marketing revolution

News of the Telegraph iPad app was most remarkable because the app is free of charge, thanks to heavy sponsorship from Audi. It's a stark contrast to Rupert Murdoch's digital changes; the Times paywall caused 90% of online readers to desert, but News of the World's £1-a-day paywall is still going ahead. Meanwhile, how are other classic British brands adapting to digital opportunities?

The BBC will of course always be free to use and unable to advertise; however, they've accomplished a good example of SEO. The BBC is Google UK's top result for such vague searches as 'news', 'weather', 'sport' and 'radio'.

After a century as the UK's favourite music shop followed by a decade of struggling, HMV may have saved its own skin with the slightly tardy introduction of HMVdigital, and a video marketing campaign. Recent acquisition Waterstones is also selling eReaders and eBooks.

Tesco was the pioneer of online grocery shopping, but recently went a step further with the iPhone grocery app. It still, however, relies heavily on offline customers and marketing.

Over in the ROI, Guinness has increased its digital marketing allocation from 5% to 10% of their budget, and plans to release user-engaging apps including a geotagging function for bars.

Burberry closed London Fashion Week 2010 with a catwalk show streamed live to 25 flagship store worldwide, and an app allowing fans to view and buy items on their iPad. The company is also big in social media, with 1.5 million Facebook fans and 50,000 Twitter followers.

M&S have seen success in their online shop, especially thanks to M&S TV, a video campaign launched in March 2009. It resulted in 3 million minutes of content being watched, and products featured in videos getting twice as many views.

However, if online success continues to correlate with store closures, some brands will have to think long and hard about what kind of shop they want to be. Digital marketing regularly works wonders, but it seems retailers wanting to stay on the high street will have to start being very inventive to draw in the customers.

theEweekly Wrap: AdWords, New Twitter and In-Game Ads

Branded Keywords

Google AdWords caused controversy in Europe this week when they changed their keyword policy. Third parties can now bid on previously restricted trademarked keywords, as they have been able to do in the US since 2009. The purpose is to allow companies or retailers that sell trademarked products to advertise using those terms, but some feel it unfairly increases PPC costs. Meanwhile, Brand Republic reported that copyright infringement is still a concern, because “Google is still allowing trademark owners to complain about the selection of their trademarks by a third party if they feel the ad text confuses users about the origin of the advertised goods and services”.

Vogue for iPad

Condé Nast is reviving print journalism by implementing a digital strategy this November. The publisher will release iPad apps for its top titles, including Vogue, GQ and Wired. Knowing 71% of iPad owners regularly read newspapers or magazines on them, Condé Nast is hoping to cash in. With pages too big for an iPhone, and the need for hi-res colour pictures ruling out e-readers, the iPad seems the perfect new medium for magazines. As for ads, Marketing Week reports that “brands advertising in printed magazines will also appear on the iPad. Advertisers can pay extra to include a web link, video or slide show”.

Fair Play

The UK Internet Advertising Bureau has released a guide to advertising within console, mobile, and online games. The guide includes case studies of brands already using dynamic in-game advertising, such as Coca-Cola and Lynx, as well as advice on targeting an audience, optimising results, and monitoring success. Although in-app advertising such as banners during gameplay has been used for a while by the likes of AdMobs, these guidelines advocate launching campaigns within the landscape or interface of the games themselves. Research shows “72% of gamers recall ads they have seen in games”, suggesting in-game ads might be a way of marketing to a captive and very much engaged audience.

Twitter’s New Look

Bolstered by a video advertising the new features, the new-look Twitter is receiving a positive reception almost everywhere. There are, however, a variety of seemingly unimportant complaints cropping up, which could nevertheless rain on Twitter’s parade; DM exchanges are still not grouped together, for example, and users’ real names can’t be hidden. Though the effect on third-party developers is difficult to predict, most sources believe they will be safe until Twitter can replicate TweetDeck’s facilities. This week has also seen several twitter-related stories hit the headlines, such as Jason Manford accusing the BBC of censorship, Manchester music legends Mani and Peter Hook making up after a tweet-row, and Jamie Oliver announcing the birth of his son. Proof, if any was needed, that this three-year-old social network is here to stay.

The Importance of Consistency in Design

When you look at websites today, what do you see? Do you see ones which change from page to page or whose layout and style are consistent throughout? For the most part, you'll see the latter.

So why do so many websites have the same structure and style throughout? Well, the answer is quite simple really: consistency works. Keeping websites consistent helps to eliminate problems users may encounter with their usability. When a website is constantly changing, it can make it difficult for users to know what to do next. If on one page, for example, a search box was present at the top of the page and then on another page it moved to the right hand column, this would only serve to confuse the visitor.

If, however, the main layout and structure stay the same, the only thing that should change frequently is the content. This will eliminate confusion and give the brand proper focus. For example, your logo should always be in the same place on every page - repeated in a natural way that will still sub-consciously still be remembered by the user.

Being consistent on websites also allows for a more coherent flow to the design. Things such as the layout (e.g. logo and navigation at the top followed by content and footer) should be as similar as possible, if not exactly the same. Try to keep all the smaller details similar as well - if you decide to use a green CTA (Call To Action) button then, where possible, use that colour throughout the site for all of your CTAs.

One thing that is quite important, but sometimes overlooked, is the typography on a website. It's vitally important to make sure that the typography stays the same throughout the site. If you use one font for a header (or H1) and then use a completely different font for another, it doesn't give a proper hierarchy to the typographic structure. It also goes without saying that you should avoid using more than a couple of fonts per website - it's okay to use a few, but using too many will look cheap and unprofessional.

The most important thing to remember about consistency is that it should build familiarity between your brand and your visitors. If the site is consistent, users will find it easier and more enjoyable to use and are therefore more likely to remember it and come back.

theEweekly Wrap: Google V Apple, Tesco Wi-Fi and Instant Censorship

Google V Apple

Google is planning an assault on Apple’s music market domination, according to the Independent. Currently in talks with music labels regarding a download store, they plan to create a digital music ‘locker’, where tunes can be stored and accessed on any device with an internet connection. The idea comes hot on the heels of Apple and BridgeCo’s joint venture, AirPlay, which wirelessly streams the user’s iTunes to any compatible stereo system. Music can also be streamed via Apple TV to devices such as the iPhone and iPad. Apple TV itself will also face competition from Google when they launch their own TV service this autumn.

Appy Days

BT Total Broadband customers can now download an app which automatically connects them to the nearest Wi-Fi network or hotspot – for free. Total Broadband gives users unlimited free internet access, and therefore has been extended to include phone access. One possible use for this unlimited free Wi-Fi is the new Tesco grocery app, as reported by TheNextWeb. Shoppers can order their groceries on-the-go, or add items to an existing order, and even check out via their mobile. Tesco’s head of research and development Nick Lansley said the app was a response to over a million requests for mobile internet shopping.

Instant access denied

Google Instant may seem to know what you’re looking for before you do, but adventurous searchers have already discovered a hitch. Search terms which are remotely or innocently risqué, such as hardcore (punk?), sexy (outfits?), or pussy (-cat dolls?) are met with a blank screen. It even blanks out certain businesses like Ann Summers, which will surely disgruntle some brands. Says Mashable: "Frankly, we’re glad that Google isn’t including adult-related keywords in real-time search," but this comes just a week after the withdrawal of ‘adult services’ on US site Craiglist caused uproar. Of course, Google’s decision is not ‘censorship’: if you want to see the results, you can just press enter.

Twitter to the rescue

After five months being held captive by Afghan criminals, kidnapped journalist Kosuke Tsuneoka has been rescued – all thanks to Twitter. When one of his captors complained his new Nokia N70 wasn’t working, Tsuneoka offered to help, and managed to surreptitiously tweet the message "I am still alive, but in jail." Desperate family and friends were given more hope when another tweet a few minutes later revealed where he was imprisoned. The Associated Press reports that the Hizb-e-Islami militants issued an ultimatum to the Japanese government in June, which was not met; ever since, Tsuneoka has been feared dead. With his plight made known to the world, he was reluctantly released over the weekend and is now safe and well in Tokyo.

Google Sponsored Links - Now in Purple!

Companies are always changing their products and services. You may not have spotted the latest subtle adjustments to Google’s ‘Sponsored Links’ section. Nevertheless, it clearly has changed. What once was yellow has now become purple.

So what might this mean for the results?

According to Google:

“This is purely an aesthetic change to our ads and won’t have any impact on the way we target or serve advertisements on Google.com.”

Well, if Google really have done it for purely aesthetic reasons then it’ll probably have little impact at all. Perhaps a few grumbles and complements here and there in the forums, but most people use the search engine so quickly they’ll barely notice the change – consciously. You see, I asked the guys in the office here; initially, most of them said “What? A new colour coding system for Google?” Then, after a little think, “Actually, yes I do remember something being different.”

On a subconscious level, perhaps we do detect the colour change. To that end, let’s explore the psychological impact of purple.

Purple has been known to calm the mind and to combat feelings of anxiety or fear; it has been used as a holistic aid for nervous disorders. Perhaps then, Google are trying to subtly relieve the fear of clicking on sponsored links?

Hmm.

What about the connotations? According to a number of websites, purple symbolises wealth and wisdom. It’s farfetched at best, but maybe they’re trying to make us feel that sponsored links are wise, and bring wealth?

Double hmm.

Alternatively, perhaps we’re focusing too much on the impact the colour has on the links themselves, and not enough on the effect the colour has on the area around the links. In a post we wrote a while ago, theEword’s managing editor Daniel Nolan looked at research on areas of attention in search results.

Considering that 90 per cent of readers spend time looking at the sponsored results above the organic (non-paid for) ones, it makes sense for Google to ensure that this area is pleasing on the eye, whilst maintaining its clear differentiation from the organic results.

So perhaps there is a psychological element to the colour change. Possibly it’s been implemented to keep us calm during a stressful day at work. Maybe we’re supposed to see it and picture a wise old man, or mountain of gold.

On the other hand, they might just have done it because it looks pretty. As for the truth, only Google will know for certain. Either way, according to this story Google are always reassessing their user interface; though it might last for a while, it’s unlikely that purple is here to stay.

Tips for writing a good about page

Everyone knows that first impressions count. It doesn't matter whether a user is visiting your website for the first time or if they are a regular. Either way, they will be looking to gain more trust in the website, person, company or service.

This is where the about pages come in - surprisingly, it will be one of the most visited pages on your site. Therefore it's crucial to make sure that you leave a lasting impression. If you have a great about page, then you will be much more likely to be able to achieve your goals - whether that is more conversions, more sales or simply more enquiries.

So what makes a great about page? There's no magic solution, as each about page will differ depending on your industry, but the list below should give you a good starting point.

• Who are you?
You should immediately start to let the user know more about yourself or your company. There's no need to let them know your favourite colour - make sure that you keep the information relevant. "Meet the Team" pages are also quite popular, as it gives the user a more detailed insight into the team behind the website - in turn making it more personable and more trustworthy.

• What do you do?
What does your company do that sets you aside from the rest? Here is your chance to say more about your company - let the user know all the exciting things that you can offer. But remember, you can go into even more detail on a services page, separate to your "About" section.

• When did you start doing this?
Sometimes clients will feel more comfortable knowing how long you have been trading, whether that is for 3 or 30 years. However, if this makes you feel a little uncomfortable then try to use adjectives to describe the company, such as "young" or "fresh".

• Where are you based?
By telling your users where you are based, you are opening up opportunities for your users to visit or enquire more. You also add to your trustworthiness, as you are giving a specific location to your business.

• How can I get in touch or find out more?
By now the visitor will want to know more so it is really important that you include contact details, such as a phone number or a contact form, so that the visitors to your site can get in touch.

One final tip is to remember to keep your page as short as possible - this isn't to say it should only contain 20 words, but at least make sure that all the information you include is relevant and to the point. You should also try and make sure that your text is as easy to digest as possible - an easy way to implement this is to use shorter paragraphs and bullet points.

Al Mackin on his business accolades

theEword’s MD Al Mackin has just been included in North West Business Insider’s 42 Under 42 list and nominated for the En for Business Young Entrepreneur of the Year award. We caught up with Al to see how he’s taken the news:

How did you feel when you found out you were on the 42 Under 42 list?
When I got the email on Tuesday, I was surprised, but also extremely happy. You work hard, day in, day out, get a good team behind you, and it’s wonderful when you get a reward like this. The average age of the North West’s business elite is 52, so Business Insider is trying to establish a network of young, dynamic entrepreneurs who might be the next generation of that elite; I’m so pleased to be included in their list.

Are you looking forward to the 42 Under 42 Dinner 2010?
Of course! I attended the Crain’s 40 Under 40 dinner in 2009, which was a brilliant event. The atmosphere was incredible, and it was a really good opportunity to network with like-minded people. Events like this are always really interesting, so I’m looking forward to it.

How pleased were you to make the list for Young Entrepreneur of the Year?
I’m really grateful to be nominated. There are some very successful people on the list – strong businesses like UK Fast and Cruise 118 to name just a few – so I was delighted to be considered.

What qualities, in your opinion, make a good entrepreneur?
I think it requires a bit of everything: leading a good team, a bit of risk-taking, and lots of dedication. It’s also very difficult to do it nine to five, so you have to be prepared to put in long hours.

What are your ambitions for theEword?
We’re expanding rapidly. We’ve just taken on a new office and new staff as part of that plan, and we hope to increase growth in the business dramatically over the coming months.

Do you set yourself personal goals?
Well, I don’t check boxes at the end of each day; I just want to manage a good team, be a good boss, and of course make our clients happy; I’d say those are my personal goals.

Finally, what does the future hold for Al Mackin?
I think that given the choice of working for myself or for someone else, I would definitely choose the former every time, and I certainly want to continue being an entrepreneur in the future. I’m also becoming involved with mentoring projects like Manchester Masters; I really enjoy passing the knowledge I’ve gained on to the next generation.

theEweekly Wrap: Ping, Twitterbook and HTML 5

Problems for Ping

Just a day after theEword brought news of Apple’s new social network Ping, stories have begun to surface about security problems. Despite being part of iTunes itself and Steve Jobs highlighting Ping’s security credentials, it has apparently been bombarded with spam. The music-based network was launched as part of iTunes 10, and allows fans to recommend artists and ‘follow’ their favourites. Today, links have been spotted which advertise free iPhones, but in fact have a dubious URL. As well as spam and URL filters, Ping may need to begin verifying its musician profiles, to guard against the already-prevalent impersonators.

Twitter, happier

Twitter has reported a 62% rise in mobile use since April, taking their number of users past 145 million. Co-founder Evan Williams cites the acquisition of Tweetie a key element to this success, as it enabled them to rebrand it as Twitter for iPhone, an official platform. Also crucial is the recent move to introduce Twitter-branded apps on as many operating systems as possible, such as Android and Blackberry. To top it all, Twitter for iPad was launched earlier this week, complete with intuitive touch-screen gestures enabling users to layer additional information about Tweeters or links on the same interface.

Follow us on... Facebook?

Perhaps in an attempt to replicate some of Twitter’s glory, rumours abound regarding Facebook’s decision to trial a ‘subscribe’ button on some accounts. If it goes ahead, users will be able to subscribe to – i.e. follow – friends of their choice, never missing a single update or content post. Whilst it remains to be seen whether this service will be implemented at all, or will feature an ‘opt out’ setting, there is feeling in the online community is that perhaps this is a step too far. It would allow the wrong person to track every movement of an unsuspecting friend or acquaintance, and seems at odds with the recent introduction of a panic button.

HTML Fire

Canadian art-rockers Arcade Fire have released their new video for new single, We Used To Wait. The interactive piece, entitled The Wilderness Downtown was made by director Chris Milk, showcasing the potential of new web coding revision HTML5. The video combines cinematic clips with animation in windows opening and closing all over the screen, including a flock of birds which responds to mouse movements. It also invites the viewer to enter the address (or in the case of UK fans, hometown) where they grew up, so the video can incorporate panning shots of Streetview and satellite pictures of that place.

The Glamour of Copywriting

I’m not going to say watching Mad Men made me want to be a copywriter – but I’ll admit it certainly didn’t put me off. The US drama based in the 1960s world of advertising has been a huge success, with fans across the world and numerous awards under its belt. Critics cite the terse script dealing with 60s social mores, the laconic acting, and of course the chic vintage costumes and sets. In fact, what makes Mad Men shine is the subject matter: advertising.

The real glamour lies in the idea that your ability to put the right words in the right order can charm, ensnare, or persuade somebody, that you can sell something to a complete stranger using only your bare wit. When information infiltrates the whole of public life and the average website bombards you with advertising, the idea that what you write and how you write it can make all the difference between a click or a scroll-down is intoxicatingly powerful.

The pen being mightier than the sword is a long-standing belief, but in my new role as SEO Copywriter at theEword, I’ll be trying to make the typed content mightier than the Google algorithm. Nice to know, however, that the copy I write still has to be legible, logical copy, rather than a jungle of random keywords to make people click the desired links. Even in today’s impatient world, content matters; it’s just the delivery that’s different.

Things have changed somewhat since the butch male executives of Sterling Cooper smoked their way through meetings while their secretaries lusted after them. I spent my first day dealing with meta data, HTML, and a news story about a new social networking site. Still, the very basic element of what the copywriters of the 60s did is still alive here: make them notice it, make them read it, make them want it.

Joining theEword

It was a surprisingly warm morning on the first day of my placement with Manchester SEO specialists, theEword. Naturally this caused me to sweat profusely in my suit - not what you want to happen when you're trying to impress and look smart. The week before had been packed with preparatory lessons, not only from lecturers but from the top brass of Manchester’s digital marketing industry. High profile networkers, specialists in social media and company CEOs had all been terrifying us with how we’d “hit the ground running” and it would be an experience “like no other”.

You can image my state of mind, sitting there staring at a slice of cold toast I’d made 30 minutes ago. “They’re going to eat you alive”, “you’ll look like a fool”, my mind kept telling me. My stomach agreed, tossing and turning with a whole swarm of butterflies. A bite of toast and a gulp of tea later and I’m leaving, getting only four feet before being chased by my wallet-brandishing girlfriend shouting “you can’t get on the bus without this!”

I arrived early - I’d planned the route several different ways in case something came up, each getting me there at least 15 minutes before 09:00 - and made a fool of myself in front of the receptionist (locked doors don’t open when you push them for some reason).

Greeted upstairs by the creative director, Tom Glass, I was introduced to everyone with fleeting handshakes and exchanges of names, and sat down between a designer and a developer.

My first task? Find out what some potential clients’ sites look like on a mobile device. Great! I’ve done mobile; I did it for my dissertation! I know the emulators, I can get screenshots! This will be a cinch.

After that, the only way was up. The more I got to know the staff, the more I liked them. People were giving me tasks that I could handle, fun things, interesting things! I was getting emails like “thanks Jamie, this is really good”, and “great work Jamie, I’ll be using this in the presentation”. Those butterflies in my stomach had migrated, I was hungry again, life was sweet!

Now I feel like part of the team. I’m helping everyone in every department; I have projects for which I’m equally responsible. I’m getting first-hand experience in the fast paced world of digital marketing, and fast paced it is! You put so much as one word out of place on your website, and in a heartbeat Google forgets you ever existed!

The team here meet daily to top up on what each other is doing, targets are constantly assessed and reassessed to make sure that clients’ websites are designed such that every character is as appealing to a search engine as it is to a human eye.

I’ve never seen so much dedication to work. If a website falls a few places in the results, half the staff are depressed, the other half are gilded with a sombre determination. On the contrary, when a campaign starts to show signs of success the team walks with a spring in its step! Weekly ‘team battles’ reinforce the pride everyone has in their work, and regular checkups with the MD help keep everyone on track.

The experience so far has helped me to evolve my understanding of digital marketing, and of marketing in general. Now I’m looking forward to the next seven weeks with quiet anticipation. I have some big projects ahead of me and I can’t wait to see where this placement takes me!