Clientwatch: ShopLaptop contract win in the news

Crain’s Manchester Business have picked up on our recent acquisition of the contract to provide marketing and content for ShopLaptop.co.uk.

A piece on their website highlights our SEO consultancy, which resulted in ShopLaptop going live with a Google search ranking of 8 on its top keyword ‘laptops’.

It also states how we’ve been tasked with keeping the site riding high in SERPs (Search Engine Results Pages) by providing ongoing SEO and PPC management.


News of our latest contract win has also been featured in North West media bible How-Do.

We’re pleased that our hands-on approach to online marketing is gaining praise. theEword is not like any other SEO agency. Unlike some, we don’t slink off with our fee after the initial consultancy. Working with theEword is more like a partnership; guaranteeing access to the best SEO, PCC, content and design expertise. We help you grow by working alongside you to enhance your business.

Interested in theEword SEO, PPC, design or content? Get in touch.

Yahoo to appoint Carol Bartz as new CEO

As reported by the Wall Street Journal, it looks like Carol Bartz will replace Jerry Yang as the CEO of Yahoo. This should bring to a halt the rumour mill that has been churning since ‘Chief Yahoo’ announced his decision to step down last year.

The appointment of the 60 year old former Autodesk boss may surprise those who anticipated a younger, more internet-savvy executive taking the job. According to the Guardian, tech blogs were rife with questions about her knowledge of search engine marketing and PPC advertising, as well as her internet experience.

Her ability to steer Yahoo through its troubles in the search market will be key to her survival. Rumours persist that the company may offload its PPC advertising arm, a view supported by their attempted PPC deal with Google last year. That agreement fell through, hammering another nail in Yang’s coffin. The latest talk in the search market is that Bartz may have to oversee a merger with AOL.

Whatever decisions she makes with regards to PPC advertising and search engine marketing, Yahoo shareholders will be looking to Bartz to start closing the gap on market leader Google as soon as possible.

theEword wins new marketing and development contract

theEword is proud to announce the details of its latest success story – the launch of new laptop comparison site ShopLaptop.co.uk.

We provided SEO consultancy to ShopLaptop, optimising the site’s position in search engine results rankings. As a consequence of the work carried out by theEword, ShopLaptop.co.uk launched this week with a Google global search ranking of position 8 on its top keyword ‘laptops’.

The website also occupies page one positions on over 500 keyword searches within Google.

But our involvement doesn’t end there. After being understandably impressed with the results of our SEO consultancy, ShopLaptop have contracted us to provide them with the ongoing site management and content needed to maintain and better their placing in search engine results.

The agreement will see us take control of the site’s SEO and PPC strategy, as well as providing design and content including laptop user guides, product information and reviews.

Celebrating the contract win, theEword founder and managing director Al Mackin said:

“We are delighted that ShopLaptop have chosen theEword to oversee their SEO and PPC management going forward. The optimisation that we have carried out has delivered strong placements within Google, but this can be taken to the next level with the expertise of our marketing and content teams.”

ShopLaptop general manager Gary Oakes said:

“Thanks to theEword we have been able to launch ShopLaptop in a fantastically strong position within Google. Their SEO work has been invaluable in getting us up the search rankings for our keyword terms. We look forward to working with them and building on this early success.”

Happy New Year

All of us at theEword would like to wish our clients and associates the very best for the New Year; let’s hope it’s filled with health, wealth and happiness.

2008 was a great year for theEword, which saw our team of SEO and Pay Per Click (PPC) specialists grow from two members to ten.

As we cross our fingers and hope that 2009 brings just as much good news, let’s have a look at some of our highlights from last year.

• theEword client Tangkoko honoured at retail awards.
  
  
• WHLN hits new heights and appoints new editor.
  
  
• PPC expert Mark Baker joins theEword team.
  
  
• While other appointments Tom and Max soon follow.
  
  
• How-Do report on our fantastic year of growth.
  
  
• Crain's Manchester Business also follow up on our mercurial rise.
  
  
• theEword team hits the Manchester Christmas Markets to celebrate.